About Us

Who We Are

We are Anas Cosmétiques, specializing in curly and coily hair, your destination of choice for hair products. We are not manufacturers, but passionate specialists who bring together a diverse selection of the greatest hair brands under one roof.

A Few Words About

About Us

It all started with a simple belief: Beauty should be a joy, not a job.

Founded in 2003 by Mohammad Aboo in the 18th arrondissement of Paris, in the Château Rouge district, Anas Cosmétiques was born from a passion for the transformative power of cosmetics and a frustration with the standardized approach of the beauty industry.

We observed how appropriate hair products could boost a customer’s confidence before an important presentation, or how a gentle care routine could become a precious moment of well-being. We wanted to create an experience, online and in-store, where everyone could live this experience. Since our modest beginnings in a local neighborhood, we have become a sought-after destination for beauty enthusiasts who value quality, authenticity, and contact.

Our Mission: Your Glow is Our Goal

Our mission is simple: to give you the means to express your unique beauty through high-quality, carefully selected products, and sincere expert advice.

We don’t just sell hair products; we support you so that you feel your best, confident, and radiant, every day.

What Makes Us Different? Our Promise to You

Curated with Care

We’re beauty enthusiasts, first and foremost. Our team tirelessly tests thousands of products to bring you an edited collection of only the best—from cult-classic favorites to groundbreaking indie brands you won’t find everywhere. We believe in quality over quantity.

Clean & Conscious Beauty

Your well-being is our priority. We are committed to offering a wide range of [clean, cruelty-free, vegan, and sustainably packaged] products. We believe you shouldn’t have to choose between looking good and feeling good about your choices.

Expert Advice You Can Trust

Forget confusing algorithms. Our in-store Beauty Advisors and online support team are real people with real product knowledge. We offer complimentary mini-consultations to help you find your perfect foundation match or a skincare routine that actually works.

Inclusive for All

Beauty comes in every shade, age, and gender. We are dedicated to inclusivity, offering foundation shades for every skin tone and products for every skin type. We celebrate what makes you, you.